TAG Recordings was an imprint of Atlantic Records, created in 1994 to host Atlantic's stable of alternative rock artists and capitalize on the genre's popularity at that time. The roster consisted of artists already signed to Atlantic, such as The Lemonheads and Jawbox, and bolstered with new signings like Fountains of Wayne, Dinosaur Jr. bassist Mike Johnson, and The Bottle Rockets. TAG also released soundtrack CDs for two movies, White Man's Burden (1995) and I Shot Andy Warhol (1996).