"L'Ad-exchange est une plateforme automatis\u00E9e de vente et d\u2019achat d\u2019espaces publicitaires sur Internet. Elle permet de mettre en relation des acheteurs (agences de publicit\u00E9, agences m\u00E9dias ou annonceurs directement) et vendeurs (sites supports \u00E9diteurs, r\u00E9seaux ou r\u00E9gies publicitaires). Les Ad-exchanges sont un des composants techniques fondamentales du Marketing programmatique."@fr . . "Ad-exchange"@fr . . . . "An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications."@en . . . "L'Ad-exchange est une plateforme automatis\u00E9e de vente et d\u2019achat d\u2019espaces publicitaires sur Internet. Elle permet de mettre en relation des acheteurs (agences de publicit\u00E9, agences m\u00E9dias ou annonceurs directement) et vendeurs (sites supports \u00E9diteurs, r\u00E9seaux ou r\u00E9gies publicitaires). Les Ad-exchanges sont un des composants techniques fondamentales du Marketing programmatique."@fr . . . . . . . . . . . "18271157"^^ . . . . . . . . . . . . . . "Un ad exchange \u00E8 una piattaforma tecnologica che facilita la compravendita in tempo reale di inventari da molteplici network pubblicitari. Questi mercati online sono essenziali per il (in italiano: \"pubblicit\u00E0 programmatica\"). I prezzi sono determinati automaticamente attraverso il principio dell'asta. L'approccio \u00E8 di tipo tecnologico, a differenza dei sistemi classici di negoziazione dei prezzi sugli inventari dei media. Ci\u00F2 rappresenta un campo che va oltre i definite dalla Interactive Advertising Bureau (IAB), e da pubblicazioni sul commercio pubblicitario quali Advertising Age."@it . . . . . . "\u062A\u0628\u0627\u062F\u0644\u0627\u062A \u0625\u0639\u0644\u0627\u0646\u064A\u0629"@ar . . . "An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications."@en . . . "Ad exchange"@en . 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"Ad exchange"@it . . . . . "1844"^^ . . . "1093966979"^^ . . . . . . . . . . . . . "Un ad exchange \u00E8 una piattaforma tecnologica che facilita la compravendita in tempo reale di inventari da molteplici network pubblicitari. Questi mercati online sono essenziali per il (in italiano: \"pubblicit\u00E0 programmatica\"). I prezzi sono determinati automaticamente attraverso il principio dell'asta. L'approccio \u00E8 di tipo tecnologico, a differenza dei sistemi classici di negoziazione dei prezzi sugli inventari dei media. Ci\u00F2 rappresenta un campo che va oltre i definite dalla Interactive Advertising Bureau (IAB), e da pubblicazioni sul commercio pubblicitario quali Advertising Age. Tra i principali ad exchange ci sono: \n* DoubleClick, acquistata da Google nel 2008. DoubleClick connette in tempo reale network pubblicitari, agenzie e piattaforme per la domanda di terze parti con un vasto inventario globale. \n* , acquistata da Microsoft nell'agosto 2007. Microsoft \u00E8 ufficialmente passata da a per le sue necessit\u00E0 di tre anni dopo averla acquisita. Questo cambio ha portato successivamente al ritiro della piattaforma AdECN. \n* Exchange, di propriet\u00E0 della . \n* , una societ\u00E0 di tecnologie pubblicitarie in tempo reale. La societ\u00E0 ha sviluppato una piattaforma integrata che combina ad server e real-time bidding exchange che fornisce ottimizzazioni per la pubblicit\u00E0 e le societ\u00E0 di media digitali. \n* \n*"@it . . . . . . . . . . . . .