%22Never My Love%22 is a pop standard written by American siblings Donald and Richard Addrisi and best known from a hit 1967 recording by The Association. The Addrisi Brothers had two Top 40 hits as recording artists, but their biggest success was as the songwriters of %22Never My Love%22. Recorded by dozens of notable artists in the decades since, in late 1999 the Publishing Rights Organization Broadcast Music Incorporated (BMI) announced it was the second most-played song on radio and television of the 20th century.