About: The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions

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An Entity of Type : schema:ScholarlyArticle, within Data Space : covidontheweb.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
has title	The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions
Creator	Chang, Hsiao-Ping Chen, Han-Shen Ma, Chun-Chieh
topic	covid:f0072d03581c890003ed685dfe4be79968898843#this
Source	Medline; PMC
abstract	Internationally, there is increasing recognition of the importance of proper diet values and habits, a balanced intake of healthy food products, and rates of obesity control encompassing information on fat content and calories. In this context, some beverage manufacturers have shifted to marketing their products as having fewer calories and more functional benefits. This study aims to develop an extended value–attitude–behavior (VAB) research model that includes three constructs, namely, cue to action, self-efficacy, and health orientation, to explore the impacts of university students’ health values on their purchase intentions concerning functional beverages. The results indicated that university students’ interest in functional beverages was significantly affected by their health values. Besides, both interests in functional beverages and health orientation were significant predictors of purchase intention, while cue to action and self-efficacy were not. Based on these results, enhancing consumers’ education about food security is suggested. Furthermore, the findings provide crucial insights for marketing channels, suggesting the beverage industry can target consumers’ health values concerning health beverages as the key to purchase intention and attract business by developing practical marketing strategies.
has issue date	2020-05-16(xsd:dateTime)
bibo:doi	10.3390/ijerph17103479
bibo:pmid	32429409
has license	cc-by
sha1sum (hex)	f0072d03581c890003ed685dfe4be79968898843
schema:url	https://doi.org/10.3390/ijerph17103479
resource representing a document's title	The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions
has PubMed Central identifier	PMC7277818
has PubMed identifier	32429409
schema:publication	Int J Environ Res Public Health
resource representing a document's body	covid:f0072d03581c890003ed685dfe4be79968898843#body_text
is http://vocab.deri.ie/void#inDataset of	proxy:http/ns.inria.fr/covid19/f0072d03581c890003ed685dfe4be79968898843
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