About: Opinion polls have now become a very important component of society because they are now a defacto component of our daily news cycle and because their results influence governments and business in ways which are not always obvious to us. However, polling is not always accurate and there have been some really inaccurate polling results which have had major influences on the world going back to the 1930s but also as recently as just the last 3 or 4 years. In this paper we analyse the phenomenon of socially desirable responding (shy voters) which has emerged as one of the reasons for modern day inaccurate polling. We describe how it can be exposed through implicit association tests (IATs) and we demonstrate the shy voter effect in a small survey on opinions in Ireland towards the United Kingdom. We argue for inclusion of IATs in traditional polling and point to the fact that these can be conducted accurately online, which also allows polling to reach a larger and more diverse sample of respondents in the days of Covid-19 restrictions which restricts the opportunities for poll sampling from the general public.   Goto Sponge  NotDistinct  Permalink

An Entity of Type : fabio:Abstract, within Data Space : covidontheweb.inria.fr associated with source document(s)

AttributesValues
type
value
  • Opinion polls have now become a very important component of society because they are now a defacto component of our daily news cycle and because their results influence governments and business in ways which are not always obvious to us. However, polling is not always accurate and there have been some really inaccurate polling results which have had major influences on the world going back to the 1930s but also as recently as just the last 3 or 4 years. In this paper we analyse the phenomenon of socially desirable responding (shy voters) which has emerged as one of the reasons for modern day inaccurate polling. We describe how it can be exposed through implicit association tests (IATs) and we demonstrate the shy voter effect in a small survey on opinions in Ireland towards the United Kingdom. We argue for inclusion of IATs in traditional polling and point to the fact that these can be conducted accurately online, which also allows polling to reach a larger and more diverse sample of respondents in the days of Covid-19 restrictions which restricts the opportunities for poll sampling from the general public.
subject
  • COVID-19
  • Public relations
  • Survey methodology
  • Polling
part of
is abstract of
is hasSource of
Faceted Search & Find service v1.13.91 as of Mar 24 2020


Alternative Linked Data Documents: Sponger | ODE     Content Formats:       RDF       ODATA       Microdata      About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data]
OpenLink Virtuoso version 07.20.3229 as of Jul 10 2020, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (94 GB total memory)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2025 OpenLink Software