About: Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention

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An Entity of Type : schema:ScholarlyArticle, within Data Space : covidontheweb.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
has title	Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention
Creator	Wang, Stephen Kao, Dawes Farquhar, Jillian Grace, Hsiu-Ying
topic	covid:e01d83bb2aa5d2f2860ae29a809bdf503358c284#this
Source	Elsevier; PMC
abstract	Crisis management consists of a number of capabilities which evaluate crisis signals and implements actions to minimize damage. Both identifying these capabilities and understanding their influence on perceptions of brand attitude, credibility and intention to purchase offers significant theoretical and managerial insights. This paper, therefore, proposes a cause-effects model of perceived airline crisis management capabilities and their influence on brand credibility, brand attitude and purchase intention in the aftermath of large-scale Taiwanese airline strikes. Using data collected via an online survey, the study makes three contributions to airline crisis management. It, firstly, identifies a set of crisis management capabilities for strike-hit airlines, secondly, it offers a causal chain of perceived airline crisis management capabilities, brand attitude, brand credibility and purchase intention. Furthermore, it the full mediating effects of brand credibility and brand attitude in the causal chain. This study, thus, makes conceptual and methodological contributions to crisis management and purchase intention research and provides practical insights into effective airline crisis management and brand management for the airline industry.
has issue date	2020-08-23(xsd:dateTime)
bibo:doi	10.1016/j.jairtraman.2020.101894
has license	no-cc
sha1sum (hex)	e01d83bb2aa5d2f2860ae29a809bdf503358c284
schema:url	https://doi.org/10.1016/j.jairtraman.2020.101894
resource representing a document's title	Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention
has PubMed Central identifier	PMC7443357
schema:publication	J Air Transp Manag
resource representing a document's body	covid:e01d83bb2aa5d2f2860ae29a809bdf503358c284#body_text
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