About: Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature

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An Entity of Type : schema:ScholarlyArticle, within Data Space : covidontheweb.inria.fr associated with source document(s)

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type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
title	Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature
Creator	Hupin, David Barth, Nathalie Bongue, Bienvenu Goethals, Luc Gallopel-Morvan, Karine Mulvey, Michael Roche, Frederic
source	PMC
abstract	BACKGROUND: Falls are a significant source of morbidity in people aged 65 and over, affecting one in three people in this age group. The scientific evidence indicates that physical activity is the most effective method for preventing falls among seniors. Although public health professionals often use social marketing to design and plan successful interventions, its use to promote physical activity and prevent falls among older people remains low. This article aims to provide a new systematic literature review of social marketing interventions promoting physical activity and targeting people aged 60 and over. METHODS: Following CRD’s guidance and PRISMA guidelines, we searched between January 2008 and July 2019 for relevant articles in five primary databases using predefined search and inclusion criteria. Two independent reviewers analysed the selected articles to identify evidence of the seven social marketing benchmark criteria, defined by experts in the field as the common elements that contribute to social marketing success. RESULTS: The final review included nine studies. Of the studies selected, three specifically targeted over 60-year-olds, whereas the others segmented the population into several age-based subcategories, including over 60-year-olds. Eight studies highlighted positive results for the participants with an increase in participation or an increase in physical activity level. None of the nine studies selected for this systematic review implemented the entire social marketing approach. CONCLUSION: Few published interventions use the seven social marketing criteria. Further research is required to encourage uptake and inclusion in successful social marketing interventions to increase program effectiveness in this target population.
has issue date	2020-08-28(xsd:dateTime)
bibo:doi	10.1186/s12889-020-09386-x
bibo:pmid	32859180
has license	cc-by
schema:url	https://doi.org/10.1186/s12889-020-09386-x
resource representing a document's title	Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature
has PubMed Central identifier	PMC7456007
has PubMed identifier	32859180
schema:publication	BMC Public Health
resource representing a document's body	covid:PMC7456007#body_text
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