About: The Potential Role of Social Media Platforms in Community Awareness of Antibiotic Use in the Gulf Cooperation Council States: Luxury or Necessity?

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An Entity of Type : schema:ScholarlyArticle, within Data Space : covidontheweb.inria.fr associated with source document(s)

Attributes	Values
type	Academic Article research paper schema:ScholarlyArticle
isDefinedBy	Covid-on-the-Web dataset
has title	The Potential Role of Social Media Platforms in Community Awareness of Antibiotic Use in the Gulf Cooperation Council States: Luxury or Necessity?
Creator	Balkhy, Hanan Abedalthagafi, Malak Almalki, Turki Harbarth, Stephan Harris-Brown, Tiffany Eysenbach, Gunther Castro-Sánchez, Enrique Paterson, David Dunais, B Hasanain, Rihab Kutbi, Abdullah Mar, Florie Zowawi, Hosam
Source	Medline; PMC
abstract	The increasing emergence and spread of antimicrobial resistance (AMR) is a serious public health issue. Increasing the awareness of the general public about appropriate antibiotic use is a key factor for combating this issue. Several public media campaigns worldwide have been launched; however, such campaigns can be costly and the outcomes are variable and difficult to assess. Social media platforms, including Twitter, Facebook, and YouTube, are now frequently utilized to address health-related issues. In many geographical locations, such as the countries of the Gulf Cooperation Council (GCC) States (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain), these platforms are becoming increasingly popular. The socioeconomic status of the GCC states and their reliable communication and networking infrastructure has allowed the penetration and scalability of these platforms in the region. This might explain why the Saudi Ministry of Health is using social media platforms alongside various other media platforms in a large-scale public awareness campaign to educate at-risk communities about the recently emerged Middle East respiratory syndrome coronavirus (MERS-CoV). This paper discusses the potential for using social media tools as cost-efficient and mass education platforms to raise awareness of appropriate antibiotic use in the general public and in the medical communities of the Arabian Peninsula.
has issue date	2015-10-15(xsd:dateTime)
bibo:doi	10.2196/jmir.3891
bibo:pmid	26471079
has license	cc-by
schema:url	https://doi.org/10.2196/jmir.3891
resource representing a document's title	The Potential Role of Social Media Platforms in Community Awareness of Antibiotic Use in the Gulf Cooperation Council States: Luxury or Necessity?
has PubMed Central identifier	PMC4642378
has PubMed identifier	26471079
schema:publication	J Med Internet Res
resource representing a document's body	covid:PMC4642378#body_text
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