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  • Abstract Objective Whole-Body Cryotherapy (WBC) has seen a recent surge in popularity with patients with inflammatory conditions, athletes, and even people seeking to improve general health and quality of life. WBC treatment usually requires participation in a dozen of 3-min long sessions. But compliance is considered difficult due to possible cold-induced unpleasant sensations. Based on hedonic psychology assumptions, ratings of pleasure-displeasure experienced during a taks or activity may be important to understand individual differences in attendance. Methods Two hundred fifty nine customers from two French cryocenters took the Feeling Scale immediately after their first WBC session. Results End affect appeared to be negatively valenced (M = -1.85, SD = 1.38, 95% confidence interval: -2.02 to -1.68). Additional statistical analyses revealed a moderating influence of past experience, in women only. Similarly, BMI was found to be negatively associated with displeasure in women, but not in men. Conclusion These findings are discussed and further research directions are suggested.
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  • Causes of death
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