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  • Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis
Subject
  • Zoonoses
  • Viral respiratory tract infections
  • B2B
  • COVID-19
  • Occupational safety and health
  • Imperfect competition
  • Business models
  • Information technology management
  • Game theory
  • Marketing strategy
  • Marketing by target group
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